About Us

All hair has a unique voice and I hear every one. I listen to what people are really looking for as they talk about their relationship with their hair. What I get is a holistic picture… a feeling. You could say, the first and most important ingredient in our products are feelings.

My joy comes from the science of balancing those feelings with the perfect blend of  ingredients that deliver results that feel good to you. Happiness for me comes from seeing the joy of a perfect hair care experience reflected in someone's eyes. That’s why I’m here!

– Angela Ellington



That “feeling” is what inspired our founder Angela Ellington, the Hair Care Scientist & Texture Expert  and former Assist. VP of Ethnic Research & Innovation for L'Oreal USA to create Moistura Silk. Moreover, to take her 30 plus years of experience and specialized knowledge in developing new technologies & formulations that unlocked the Science of Curl Care to research, listen and create an innovative range of hair care products that understand the beauty in feeling good.